NATURE HATES A VACCUUM. WHEN WE DECIDED TO TRY TO END BLACK FRIDAY FOREVER WE KNEW WE HAD TO REPLACE IT WITH SOMETHING. W.A.D.™ (WEEKEND OF AMAZING DISCOUNTS™) IS SIMILAR TO BLACK FRIDAY AND CYBER MONDAY, ONLY IT'S NOT EVIL!! EVERY DOLLAR YOU SPEND IN OUR STORE GOES TOWARDS THE EBFF (END BLACK FRIDAY FOREVER) FUND!! PAY OUR PRICES OR PAY THE ULTIMATE PRICE!! YOU CHOOSE!! OUR CHILDREN ARE AT STAKE! ACT NOW!!